052012 Sowing the Seeds Whitepaper - Food Safety Magazine

PRODUCE INDUSTRY WHITE PAPER

BRIEF VIDEO | WHITE PAPER ABSTRACT

  

Learn how the produce industry is taking traceability mobile to gather consumer information and boost profits.   


Traceability. Mobile Devices. Consumer Connection.  The issue of traceability is a complex and multi-dimensional one - and it isn't getting any simpler. But leading produce companies are staying ahead of the competition by leveraging traceability to connect with consumers. Consumers can now simply scan QR or barcodes with their mobile devices and access product source and safety information,  recipes, coupons and much more. This means big changes in how growers, producers, processors, distributors and retailers can connect directly with consumers to increase sales.

Download the free study to discover:

  • How produce companies are using traceability to improve efficiency and boost their return on investment
  • The latest industry innovations, including the increasing use of mobile
  • The future of mobile traceability including customer loyalty, couponing programs and more

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