Trade Promotions Management
Closed Loop, Fully Integrated Promotions Management and Analysis
Trade promotions are necessary for vendors to remain competitive in today’s market. However, process challenges, including a lack of ability to track, control or analyze promotional programs negatively impacts the bottom line and the profitability associated with these initiatives. Overspending on trade promotions due to execution inconsistencies and lack of promotion planning and analysis can be also a challenge.
Trade Promotions Management (TPM) provides robust fund, promotion, payment and deductions processing but more importantly, through our closed-loop, fully integrated solution, we provide comprehensive analysis tools. TPM fully supports the entire promote to profit business process. This solution provides complete visibility and control for retailers to handle everything from analysis, funding and planning to execution and claim processing. It completely integrates pricing, order processing and financials throughout the enterprise.
Features & Benefits
Promotion Analysis
Track the promotion life cycle, actual program performance and measure ROI. Also track fund spending and deliver a report on budgeted versus actual spend for a promotional program.
Promotion Negotiation
Track internal approvals and documentation on how the promotion will be presented to customers, promotion negotiation and maintenance as well as the level of customer participation in a promotion.
Program Execution
Track and manage customer orders and promotion pricing as well as the financials related to the promotion. Off-invoice discounts are immediately taken whereas bill back discounts are accrued by not taken off the order. Track performance at merchandising events and tracking and aggregate proof of performance data.
Payment Authorization
Track and manage data around authorized payments, created and validated claims, payments and credits to customers and incurred liability that will ultimately impact the cost of the program.
Deductions Management
Streamline deduction tracking and management. The Deductions Management feature determines whether a credit exists and whether a short pay can be matched to it. It also creates a record on the deduction and assigns it to a sales representative for research.
