Trade Promotions
Analyze, Track and Control Planning and Execution
In the food and beverage industry, trade promotions are a necessary evil that can quickly become an over-sized, unmanageable mountain of manual labor. The inability to track, control or analyze promotional programs negatively impacts the bottom line and the profitability associated with these initiatives. Overspending on trade promotions from execution inconsistencies and lack of promotion planning can also be a challenge. Junction Solutions offers sophisticated, intuitive tools that fully support the entire ‘promote to profit’ business process, specifically for the food and beverage industry.
Trade promotions management (TPM) provides robust fund, promotion, payment and deductions processing, but more importantly, this closed-loop, fully-integrated solution provides comprehensive analysis tools. TPM provides complete visibility and control for food manufacturers to handle everything from analysis, funding and planning to execution and claim processing, and completely integrates pricing, order processing and financials throughout the enterprise.
Features & Benefits
Promotion Analysis
Track the promotion lifecycle, view actual program performance and measure ROI. Users are also able to track fund spending and deliver a report on budgeted versus actual spend for a promotional program.
Promotion Negotiation
Track internal approvals and documentation on how the promotion will be presented to customers, promotion negotiation, and maintenance, as well as the level of customer participation in a promotion.
Program Execution
Track and manage customer orders and promotion pricing as well as the financials related to the promotion. Off-invoice discounts are immediately taken, whereas bill-back discounts are accrued but not taken off the order. Easily administer and aggregate proof of performance data.
Payment Authorization
Track and manage data around authorized payments, created and validated claims, payments and credits to customers and incurred liability that will ultimately impact the cost of the program.
Deductions Management
Streamline deduction tracking and management. The deductions management feature determines whether a credit exists and whether a short pay can be matched to it. It also creates a record on the deduction and assigns it to a sales representative for research.
