A Complete Solution for Customer Communication and Product Source and Safety Information

Build Product Confidence

Promote Brand Equity

Strengthen Consumer Loyalty

Shoppers are inquisitive and increasingly more demanding about the food they purchase. They expect immediate and accurate notifications regarding allergens and recalls. They look for quick yet comprehensive sourcing data on growers, producers, packers and distributors. They want an outlet to provide feedback about merchandise quality and availability. And most importantly, they want to feel confident about the items they are consuming and sharing with family and friends.

CLEARthru is the first ERP-based solution to enable grower-shippers, producers, distributors, retailers and processors move beyond traceability and offer a more comprehensive way to create customer connections. The end result is stronger customer preference, driving repeat purchases and greater revenue opportunities, while also providing peace of mind.

Code, track and trace food and beverage items starting at the field or farm-level, processing facility or packing plant. After applying a unique CLEARthru coded-label to a case or individual item, product information is linked to a specific grower, manufacturer or processing facility. Consumers can easily trace the item via any web or mobile-enabled device, at the point of purchase, or from the convenience of their home; providing peace of mind for your customers.

Foster Loyalty

CLEARthru enables the customization of coupons and offers to consumers as well as feedback capture to encourage repeat purchases and drive revenue. It is a highly configurable solution that accommodates dynamic changes in messaging and campaign branding by company, product line, label, retail trademark, and more. This level of flexibility helps build brand recognition, loyalty, and customer preference.

Cultivate Confidence

Manufacturers and retailers strive to deliver maximum value to consumers and ensure brand protection. Consumers want to be confident about their food purchases. CLEARthru meets both needs. With a simple scan, consumers may access a comprehensive dashboard of product information to not only view recall inquiries but also receive value-added product information and promotions. CLEARthru gives consumers quick access to recall, freshness, country of origin and grower/ranch/lot/processing facility information, nutrition and allergen information, and recipe options. Additionally, consumers can sign up for 'active push' notification so they are proactively made aware if a recall is executed, helping to avoid potentially dangerous foods.

Create a Big Impact While Reducing Expenses

CLEARthru is designed to work for both branded product and private-label manufactured products, regardless of the complexity of the distribution channel. For contract-manufactured products, CLEARthru works without expensive data synchronization and supports trademarked/store specific branding.

Streamline Business Processes

Quality Assurance (QA) departments can automate many daily functions, and in the event of a significant food safely event, easily place relevant ‘holds’ on production and fulfillment processing depending on the additional ERP-centric functionality currently in play. Because CLEARthru is seamlessly integrated with Junction Solutions' lot and batch management solutions (enabled via the Advanced Lot Recall functionality within JunctionFB, shoudl a recall occur, CLEARthru will automate and push relevant notificdations to 'opt in' subscribers.

Leverage Flexible Delivery Model Options

As with our food and beverage and distribution solutions , CLEARthru may be delivered in either on-premise or on-demand. This ensures that manufacturers and retailers are able to utilize the full functionality of CLEARthru in the way that best suits their business requirements.

Key Benefits:

Greater consumer confidence and brand loyalty
Faster responses times in recall scenarios
Automated push-notifications to consumers, on-demand
Provide real-time access to product information
Accommodates field pack, shed pack or line pack with automatic tracking of lot commingling
Easy to use and highly configurable
Benefits B2B processors by providing additional product information in real-time