Are You Ready for the Cross-Channel Consumer?
Explore the results of a recent study on cross-channel retail and the impact on consumer behavior. Fine tune your cross-channel IT strategy and meet the cross-channel challenge.
Webcast: "The DNA of the Cross-Channel Shopper"
Available On-Demand
Featuring:
- Mike Elder, Director, Retail Practice, Junction Solutions
- Debbie Hauss, Editor, Retail TouchPoints
- Andrew Gaffney, Decision Tree Labs Research
The influence of the online channel continues to grow both for product research and purchases. This Webcast explores a recent study from Retail TouchPoints, sponsored by Junction Solutions, " Shopper Preferences Shift as Customers Expect Improvements in Cross-Channel Retail".
The Webcast will glean insights into what truly drives spending behavior and customer loyalty for the cross-channel shopper -- as well as expectations.Find out what technologies and capabilities you should consider and what will drive consumers to spend more - or find your competition.
Learn:
• What the greatest influence on customer loyalty is, according to 45% of those surveyed
• What 44% of respondents cite as the most frustrating part of a shopping experience
• The factor chosen by 59% of respondents that influences their choice to shop at a retailer
• How much personalization and targeted offers impact consumer preference
This Webcast is a "must attend" for retailers who are looking to fine tune or align their cross-channel retail strategy and IT investment planning with the reality of what matters most to their valued consumers.
