Cross-Channel Enablement: Retail on the Shoppers Terms
The challenge for retailers is that their customers engage with them through a variety of sales channels, many times within one transaction. A customer may start on the retailer’s website to research pricing and check inventory, then may contact the call center or visit the store to make a purchase.
Being able to have a complete view of the customer, what they order, and what inventory activity occurs across all channels in a single, unified view is an essential capability to ensure high levels of customer satisfaction and retention. It is also a potentially complex and costly undertaking.
Focus on the Customer, Not the Channel
Retailers need to consider technology that supports and enables their ability to be true cross-channel retailers and better serve their customers, more efficiently. JunctionMCR, a solution set for Multi-Channel Retail, built into Microsoft Dynamics AX delivers a fully functional cross-channel platform for retailers, providing ‘Channel Awareness’ to In-store point of sale, call center, eCommerce and mobile commerce systems. The result is a 360-degree view of customers, orders, and supply chain information that provides customers with multiple options for information search, order points, and delivery choices. The complexity of being a true cross-channel retailer is removed, allowing retailers can organize around the customer rather than the channel. Learn more
Make Internal and External Silos History
As a true cross-channel retailer, the channel becomes irrelevant as retailers have a complete, unified view of customer orders and inventory. Retailers who can achieve this consolidated view can match how to best deliver merchandise to a customer based on the customer’s preference and availability of inventory. Learn more
